temptation Example Sentence:

Large companies have a difficult time switching to new markets because there is a temptation to put existing assets into the new businesses.

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Related: temptation

Prev: Have you ever been chatting to a friend and succumbed to the temptation, mid-conversation, of checking your mobile and apologetically interrupting the flow because you just can't resist replying to a text message?

Next: It takes a man of iron to resist some of the temptations that go with an important job like that.