Perhaps giving money for those less fashionable things such as digging wells, extending electricity networks and making more affordable washing machines would have improved people's lives more than giving every child a laptop computer or setting up Internet centres in rural villages, I am not saying that those things are necessarily more important, but many donators have rushed into fancy programmes without carefully assessing the relative long-term costs and benefits of alternative uses of their money .
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Next: Very soon, mauve was the necessary shade for all the fashionable ladies in that country.