To exert an animating, enlivening, encouraging or exalting influence on someone.
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Related: exert
Prev: Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us.
Next: The same motivation that can push people to exert more effort in a constructive way could also motivate people to be more likely to engage in unethical behaviors.
