The public is generally uninformed about these diseases.
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Prev: Cupcakes are generally topped with frosting and served still inside the paper baking cup in which they were made.
Next: So you're going to figure out what happens in this story very generally, well not very generally, but in the particular case actually on the homework assignment, but I want you to understand that there's this much more general story underlying this, and this is a pretty good model of a lot of markets.